Social media trends report 2021 - collaboration with HubSpot - 70+ experts reveal the trends to power your social media strategy & ensure your brand survives in rough times.

23 social media tips for marketers - 23 social media tips to create the best social media strategy and drive ROI - content plan, goals, audience persona, tone of voice, influencer campaign, competitor analysis, and more.

Here's some resources you'll find useful when creating your social media marketing strategy.

Overview of monthly performance - top tweets, mentions, followers.

Followers' interests - target your content.

Average tweet performance for benchmarking - hitting your targets.

Hashtag comparisons - which hashtags are performing well.

Best posting time to maximize impressions - when most will see a tweet.

Which day of the week users are most engaged.

What time of day users are most engaged - clicks, retweets, replies.

Type of engagement - retweets or likes - value vs appreciation.

Engagement rate - posts earning retweets, replies, follows, likes, love.

Your impact, and that of your competitors. So you can analyze and boost your impact on Twitter. Using Twitter analytics tools means you'll have access to stats and insights that'll measure your Twitter performance.

Use Free Social Search to track your brand, campaign, hashtag or event in real time, across Twitter and other social media channels.

quick shout out for our Free Social Search. There's way too much social media data to handle manually. Whether your marketing messages are hitting their target. Table of contentsĪre your social media messages working? Are users engaging with them? Twitter analytics will show you whether you're being listened to or ignored. Sign up for Free Social Search and get unlimited access to real-time conversations in 187 languages across all major social networks.

Twitter app download analytic